From serial entrepreneurs to corporate executives, we are visionaries who have helped to create new markets, and leaders who have designed, built, sold and implemented breakthrough technology solutions worldwide. We bring our consistent level of motivation, dedication and focus, along with our experience and expertise in Big Data, to solve our customers’ most pressing data needs.


Sal Gerardo Co-founder and Chairman

Mr. Gerardo has responsibility for the company’s strategic direction, and, as global sales leader, for communicating its distinctive value proposition to the market.

Prior to founding ValueSpring, Mr. Gerardo was a senior managing director for EDS in their Business Process Outsourcing Division. He was also Technology Senior Vice President at American International Group (AIG). Earlier in his career, he built Amdahl Financial Services to a $150M business.

Mr. Gerardo has an undergraduate degree from the University of Texas at El Paso.

Taffy Holliday Co-founder and Chief Operating Officer

A serial entrepreneur and corporate executive, Ms. Holliday is responsible for designing and implementing ValueSpring’s strategic plan, policies and programs.

Prior to co-founding ValueSpring, during her two successful executive careers at IBM, she helped create IBM’s PartnerWorld. A mobile computing visionary, she co-founded a multinational software company that created a series of breakthrough mobile computing software products, for which the company received an unprecedented 15 industry awards in a single year.

Ms. Holliday holds a BA in French and mathematics from NYU and an MBA from Columbia Graduate School of Business.

Hans Brunner VP and Industry Services and Solutions Leader

Dr. Brunner is bringing to market a series of industry-based solutions based on ValueSpring’s enterpriseMind breakthrough cognitive computer product.

Prior to joining ValueSpring, he held a series of executive positions worldwide at IBM and other multinational corporations as Chief Architect, business development leader, new technology solution creator and multi-functional project leader with P&L responsibility for leading-edge technology-based insurance industry solutions.

Dr. Brunner received a BSc from the University of Washington and an MA and PhD in Cognitive Science from the University of Colorado.

Allan Elkowitz VP and Development Leader

Allan Elkowitz, VP and Development Leader. Executive architect, Chief Scientist, Professor of MIS and mathematics, Dr. Elkowitz is responsible for developing and bringing to market ValueSpring’s leading-edge multi-purpose artificial intelligence software product, enterpriseMind.

Having designed and led the implementation of major software solutions for multinational leaders prior to joining ValueSpring, he brings deep and broad experience in a wide variety of executive level positions, from both a technical as well as managerial perspective, and in multiple industries.

Dr. Elkowitz holds a BS in Physics from California Institute of Technology, and a PhD in Physics from the University of Texas.